What Happened
Honda Aircraft Invests in Thrive Aviation’s New Fractional Ownership Program
Honda Aircraft is backing Thrive Aviation’s move into fractional ownership with a minority investment and refurbished HondaJets. The partnership, announced in September 2026, will see Honda subsidiary Arulean Air acquire aircraft while Thrive manages flight operations and customer accounts. Thrive plans to begin operations on the West Coast, with a goal of adding four to six HondaJets and two to four Challenger 3500s annually. The company will sell shares in both the HondaJet and Challenger 3500, covering the light-jet and super-midsize categories. This development was first reported by AeroTime.