What Happened
Future Role of GSSAs Evolves with New Services and Partnerships
GSSAs are expected to evolve and integrate closer with airlines, offering a range of services and targeting new market entrants. According to speakers at the Aviation Connect event, GSSAs will increase their use of AI tools and sell back-office services to airlines, with some predicting a future role as a ‘virtual airline’. This development may lead to increased efficiency and outsourcing of airline operations, as reported by Air Cargo News.