• The global Electronic Warfare Helicopter Decoys market is expected to grow at a CAGR of 5.8% from 2026 to 2035.
• Demand is driven by the increasing sophistication of anti-aircraft missile threats and the need to protect rotary-wing platforms.
• The market is shaped by long platform modernization cycles and stringent qualification requirements.
• Recurring revenue from expendables and through-life support provides a stable business pillar.

This growth may indicate a shift in defense priorities towards protecting rotary-wing platforms from evolving missile threats. The market's reliance on long platform modernization cycles and stringent qualification requirements suggests that established defense contractors may maintain a competitive advantage, while the need for advanced countermeasures could drive innovation in sensors, processing, and effector technologies.