What Happened
Maximising Belly Capacity Through Localised Intelligence
The role of General Sales and Service Agents (GSSAs) in the air cargo industry has evolved significantly, with modern GSSAs providing airlines with dedicated market intelligence, specialised commercial teams, and deep regional forwarder trust. According to John Gilfeather, Vice President for the UK, Ireland, and Malta at Network Aviation Group, GSSAs can help airlines maximise belly capacity and drive revenue growth through precise targeting and forwarder trust. This shift towards more strategic partnerships was reported by The STAT Trade Times.