What Happened
Airlines Weigh Benefits And Risks Of Artificial Intelligence
A senior United Airlines executive believes that artificial intelligence’s impact on airline retailing depends on who controls it, with AI being both a major opportunity and a potential threat. According to Glenn Hollister, United’s VP of sales strategy and effectiveness, airlines must be careful not to give away control over pricing, ancillaries, and loyalty as they adapt to AI. The article was published in Aviation Daily, part of Aviation Week Intelligence Network (AWIN).