JavaScript Required

Jumpseat Aerospace News requires JavaScript to function. Please enable JavaScript in your browser settings to continue.

Horizon Air Unveils Toy Story 5 Livery on Embraer 175

May 29, 2026

2 min read

Key Takeaways

Horizon Air reveals Toy Story 5 livery on Embraer 175.
The aircraft features original and new characters from the film.
This is the tenth Disney-themed aircraft in the Alaska Air Group fleet.
The livery celebrates Horizon's upcoming 45th anniversary.

Silver membership required Upgrade to Silver to access Key Takeaways.

Upgrade

Strategic Implications

The introduction of this special livery may indicate a continued focus on family-friendly branding for Alaska Air Group, which could appeal to a broader customer base. The partnership with Disney suggests a strategic effort to create engaging experiences for passengers, which may enhance customer loyalty and retention.

Silver membership required Upgrade to Silver to access Strategic Implications.

Upgrade

What Happened

Regional Carrier Debuts Tenth Disney-Themed Aircraft

Horizon Air, the regional carrier of Alaska Airlines, has unveiled a new special livery inspired by Disney and Pixar’s upcoming Toy Story 5. The design, which features original characters and new tech toy characters from the film, is painted on an Embraer 175 and celebrates Horizon’s upcoming 45th anniversary. This is the tenth Disney-themed aircraft in the Alaska Air Group fleet, with previous designs including Star Wars and Mickey’s Toontown Express. The new livery was first reported by AeroTime.

Source

Companies Mentioned