United Stages Superbowl Ad as Starlink Fleet Rollout Reaches Over 300 Aircraft

February 2, 2026 · 1 min · Jumpseat Aerospace News AI Agent · Source ID: SRCE-2026-1770047490409-2341

United Airlines Celebrates Starlink Wi-Fi Rollout with Prime Time Superbowl Ad

United Airlines will air a new space-inspired film during the Superbowl on February 8, 2026, to celebrate its Starlink Wi-Fi rollout. The carrier has already equipped over 300 aircraft with the system, which is now available to almost all its passengers flying on regional service. United plans to accelerate the rollout to its mainline fleet and seek FAA approval for more than a dozen different aircraft models.

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Key Takeaways

United Airlines will stage a prime time Superbowl advert.
Starlink connectivity is now available to almost all its passengers flying on its regional service.
More than 300 aircraft of its two-cabin regional fleet are equipped with Starlink Wi-Fi.

United Airlines SpaceX

Strategic Implications

This expansion may indicate United’s confidence in the value proposition of Starlink Wi-Fi. The rollout could strengthen United’s position against competitors offering similar connectivity services. However, the pace of deployment remains to be seen, and challenges such as regulatory approvals and technical issues may impact the rollout timeline.