Key Takeaways

  • SAS is in talks with Boeing and Airbus over a potential widebody order.
  • The A350 and 777X are both in contention.
  • CEO Anko van der Werff has hinted at a large order to meet increasing demand.

Strategic Implications

This development may indicate SAS’s intention to strengthen its long-haul capabilities. The consideration of Boeing and Airbus products suggests a focus on fuel efficiency and passenger experience, which could benefit the airline in the competitive European market.