Saudi Arabia's New Carrier Embarks on Digital Retailing Revolution

FLYR, a technology company founded by Alexander Mans, is launching its One Order platform with Riyadh Air, a new full-service carrier. The system will allow airlines to sell anything, not just flights, and offer flexibility, personalization, and real-time dynamic pricing. This marks a significant departure from traditional Passenger Service Systems (PSS) and may signal a shift towards a post-PSS world in the airline industry.