Saudi Carrier Partners with Tech Company to Disrupt Airline Retailing

Riyadh Air, Saudi Arabia’s new full-service carrier, is partnering with technology company FLYR to launch a PSS-less airline distribution system. This innovative approach allows for dynamic pricing, personalization, and flexibility in booking and managing travel itineraries. According to FLYR’s Chief Product Officer, Sam Chamberlain, the traditional PSS has been a bottleneck for airlines, limiting their ability to retail and manage bookings effectively. The new system, which will be used by Riyadh Air, enables customers to buy and share travel itineraries, and includes features such as legacy translators to connect with other distribution systems. This development was first reported by AeroTime.