Key Takeaways

  • Virgin Australia extends Pets in Cabin trial through June 30, 2026.
  • Higher than expected bookings and positive feedback cited as reasons for extension.
  • More than 300 dogs and cats traveled on Pets in Cabin flights during peak Christmas 2025 period.

Strategic Implications

This expansion may indicate Virgin Australia’s confidence in the value of pet-friendly services. The strong demand from pet owners could benefit the airline’s revenue streams, while also enhancing its brand reputation.