Key Takeaways

  • United expands meal preordering to Economy passengers.
  • Economy passengers can preorder meals up to 24 hours before departure.
  • Preordering reduces food waste and improves catering efficiency.

Strategic Implications

This move may signal United’s focus on improving customer satisfaction through streamlined services. The expansion of meal preordering could benefit the airline by reducing food waste and increasing catering efficiency, but it also introduces a new complexity to the service model. United’s decision to make preordering mandatory for fresh meals in Economy may indicate a shift towards more predictable and reservation-style systems.