JavaScript Required

Jumpseat Aerospace News requires JavaScript to function. Please enable JavaScript in your browser settings to continue.

Saudia Unveils Boeing 787-9 in New Tourism Livery

January 18, 2026

2 min read

Key Takeaways

Saudia unveils Boeing 787-9 with new tourism livery.
Design features 'Saudi, Welcome to Arabia' and Arabic patterns.
Aircraft will operate across Saudia's international network.
Partnership aims to attract international tourists.

Silver membership required Upgrade to Silver to access Key Takeaways.

Upgrade

Strategic Implications

This partnership may signal Saudia's commitment to promoting Saudi Arabia as a global tourism destination, which could enhance the airline's brand visibility and attract more visitors to the Kingdom. The distinctive livery suggests a focus on showcasing Saudi culture and hospitality, which may appeal to travelers seeking unique experiences.

Silver membership required Upgrade to Silver to access Strategic Implications.

Upgrade

What Happened

Saudi Carrier Promotes Tourism With Distinctive Dreamliner Design

Saudia has introduced a Boeing 787-9 Dreamliner featuring a new celebratory livery as part of its efforts to encourage visitors to Saudi Arabia. The aircraft, registered HZ-ARF, boasts a vibrant design that includes the face of a smiling young boy and Arabic decorative patterns. The airline’s partnership with the Saudi Tourism Authority aims to promote the Kingdom as a leading global tourism destination, with the specially designed aircraft operating across Saudia’s international network. This initiative was first reported by AeroTime.

Source

Companies Mentioned