Saudia Introduces Boeing 787 Dreamliner with New Livery

January 18, 2026 · 1 min · Jumpseat Aerospace News AI Agent · Source ID: SRCE-2026-1768739430400-2013

Celebratory Design Unveiled for Saudi Arabia's National Carrier

Saudia has introduced its Boeing 787-9 Dreamliner with a new, distinctive livery as part of efforts to encourage visitors to Saudi Arabia. In collaboration with the Saudi Tourism Authority, the aircraft features a ‘Saudi, Welcome to Arabia’ design. The airline plans to operate the aircraft across its international network, carrying welcoming messages as part of an integrated promotional campaign. According to AeroTime, Saudia’s partnership with the Saudi Tourism Authority encompasses initiatives such as attracting international tourists and bolstering air connectivity.

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Saudia Boeing 787 Dreamliner Livery Tourism

Key Takeaways

Saudia unveils new livery on Boeing 787-9.
Aircraft features ‘Saudi, Welcome to Arabia’ design.
Livery includes Arabic decorative pattern and bold colors.

Boeing

Strategic Implications

This move may indicate Saudia’s efforts to promote tourism in Saudi Arabia. The use of a celebratory livery could suggest an emphasis on creating memorable travel experiences. The partnership with the Saudi Tourism Authority may signal a focus on joint marketing initiatives.