Key Takeaways

  • Lufthansa Group signs up for SpaceX’s Starlink connectivity service.
  • Service will be available for free across all classes of travel for status customers and Travel ID users.
  • Installation process to take a couple of years, with whole fleet expected to be connected by 2029.

Strategic Implications

Lufthansa Group’s adoption may suggest growing demand for satellite-based connectivity in the airline industry. The service could enhance passenger experience and potentially increase revenue through additional services offered to status customers. However, the high cost of Starlink subscriptions may limit its appeal to budget-conscious passengers.