Key Takeaways

  • Shenzhen Airlines launched its first direct flight to Melbourne.
  • The route operates three times weekly on Airbus A330 aircraft.
  • The service adds over 90,000 seats annually between Melbourne and China.

Strategic Implications

This new route may indicate Shenzhen Airlines’ focus on expanding Australia’s connectivity with southern China. The partnership with the Victorian government suggests a strategic interest in promoting tourism and trade between the two regions. The addition of this service could also benefit local exporters seeking access to key markets in southern China.