Key Takeaways

  • SAS and WestJet formed a codeshare agreement.
  • Customers can travel smoothly through Toronto Pearson International Airport (YYZ) and SAS gateways in the US.
  • WestJet travelers can reach SAS hubs in Copenhagen, Oslo, and Stockholm with ease.

Strategic Implications

The new partnership may indicate a focus on strengthening connections between Canada and Europe. The codeshare agreement could benefit both airlines by increasing passenger traffic and revenue. However, it’s unclear how this will impact competition in the market.