Key Takeaways

  • Lufthansa welcomed a new Boeing 787-9 aircraft.
  • The plane features a special livery marking the airline’s centenary.
  • Five more aircraft will be painted in this design throughout 2026.

Strategic Implications

This move may indicate Lufthansa is emphasizing its heritage and history. The use of a unique livery could enhance brand recognition and appeal to customers interested in aviation history. Additionally, the selection of multiple aircraft for the centenary design suggests a focus on visual branding and marketing.