Lufthansa Group has introduced a new brand identity as part of its subsidiary airline shakeup, aiming to evolve from a group of airlines into an integrated airline group. Dieter Vranckx, Chief Commercial Officer at Lufthansa Group, stated that the new brand identity is ‘more than just a redesign; it is a strategic milestone’. The updated logo, font, and color palette will be used across all brands within the group, with the iconic crane logo becoming the primary symbol. The endorsement of ‘Member of Lufthansa Group’ will appear on aircraft, digital boarding passes, websites, and other materials.