Lufthansa Group Embarks on Integration Efforts with New Brand Identity

Lufthansa Group has introduced a new brand identity as part of its efforts to integrate its subsidiary airlines. The new logo, font, and color palette aim to create a unified visual identity across the group. The move is part of a broader strategy to centralize decision-making and processes, with the goal of creating a more cohesive brand experience. This was announced by Dieter Vranckx, Chief Commercial Officer at Lufthansa Group, who stated that the new identity is a ‘strategic milestone’. The new brand identity will be visible on aircraft, digital platforms, and at airport entrances worldwide.