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BeOnd to Launch New Subsidiary in Saudi Arabia and Expand into US Market

December 16, 2025

1 min read

Key Takeaways

BeOnd to launch new subsidiary in Saudi Arabia.
BeOnd plans to quadruple its fleet in the next 12 months.
The airline is awaiting the arrival of six additional aircraft in 2026.
BeOnd is negotiating with lessors for up to 16 aircraft.
BeOnd aims to have a total of 56 aircraft by 2030.

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Strategic Implications

BeOnd's expansion into Saudi Arabia and the US market may indicate the airline's confidence in its business model and growth strategy. The company's focus on charter operations and long-term contracts could help mitigate seasonality and increase revenue. However, BeOnd will face competition from established players in the US market, which may impact its market share.

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What Happened

BeOnd Expands into Middle East and US with New Subsidiary and Charter Services

BeOnd, a luxury airline, is expanding its operations with a new subsidiary in Saudi Arabia and a charter service in the US. The airline plans to launch new destinations in Europe and Asia, including London, Paris, and Tokyo. BeOnd aims to quadruple its fleet in the next 12 months and reach 56 aircraft by 2030. The airline has secured a contract with a tour operator to operate luxury air cruises and has partnered with New Pacific Airlines, which ceased operations in November 2025.

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