Luxury Airline Expands into Middle East and Europe Amid Strong Demand

BeOnd, the luxury carrier, is ramping up its expansion strategy with plans to launch a new subsidiary in Saudi Arabia. The move follows GACA’s decision to award a national charter carrier tender to BeOnd. CEO Tero Taskila confirmed that the airline will quadruple its fleet in the next 12 months and expects to reach profitability by the end of 2026. BeOnd is negotiating with lessors for up to 16 aircraft, half the amount it plans to add to the fleet until 2028. The company is pursuing a multi-AOC strategy, with Taskila envisaging two to three aircraft assigned to each of the company’s AOCs.