Key Takeaways

  • Abra Group plans to fit 100 aircraft with SES multi-orbit inflight connectivity.
  • New ESA antenna provides reliable broadband connectivity.
  • System already operational on 10 Avianca Airbus A320 aircraft.
  • Enrique Villasenor expects passengers to enjoy fast and dependable internet access at home or anywhere they fly.

Strategic Implications

This investment may indicate Abra Group’s focus on providing competitive in-flight services, potentially differentiating itself from LATAM Airlines. The deployment of SES’ multi-orbit connectivity system suggests a commitment to enhancing passenger experience, which could benefit both Avianca and GOL. However, the extent to which this will impact market share remains uncertain.