Key Takeaways

  • VistaJet promises to give private jet flyers their best night’s sleep at 40,000 feet.
  • The company’s new science-based sleep program incorporates evidence-based circadian management, light control and nutrition protocols during flights.
  • The program applies scientific principles of recovery, circadian alignment and cognitive performance to provide restorative sleep.

Strategic Implications

This initiative may indicate VistaJet’s commitment to enhancing passenger experience and health. The deployment of a science-based sleep program could strengthen VistaJet’s position in the business aviation market by differentiating it from competitors.