What Happened
Qantas Invests in Digital Development Capabilities in South Australia
Qantas has announced the establishment of a new Product Innovation Center in Adelaide, backed by the Government of South Australia. The center will bring together technology professionals to develop digital products and experiences that enhance customer interaction. The partnership with Adelaide University will create graduate recruitment pathways for students. The center is scheduled to open in March 2026. This investment is part of Qantas’ efforts to reimagine the travel experience through digital innovation. The agreement was first reported by AeroTime.