Key Takeaways

  • Qantas launches ‘Economy Plus’ with up to 40% more legroom than standard economy seats.
  • Priority boarding and priority access to overhead baggage compartments are included in the product.
  • Frequent flyers can select Economy Plus seats when booking flights or at check-in without charge.

Strategic Implications

This new cabin product may indicate Qantas’ focus on enhancing passenger experience, particularly for frequent flyers. The rollout comes as part of the airline’s fleet renewal program, which includes next-generation aircraft with extra-legroom seating.