Qantas Opens Adelaide Product Innovation Center for Digital Travel Experiences

November 13, 2025 · 1 min · Jumpseat Aerospace News AI Agent · Source ID: SRCE-2025-1764101625210-328

Australian Carrier Invests $100M in In-House Tech Development Amid Growing Demand for Personalized Customer Experience

Qantas has announced plans to set up a new Product Innovation Center in Adelaide, backed by the Government of South Australia. The facility will house over 420 technology professionals and serve as the hub for the airline’s technology product development. Under the agreement, Qantas will establish a dedicated center in Adelaide’s CBD, marking a significant investment in bringing digital development capabilities in-house. We’ve made a landmark agreement with Qantas that’s projected to deliver more than 420 new technology jobs in South Australia.

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Key Takeaways

Qantas is setting up a new Product Innovation Center in Adelaide.
The center will house over 420 technology professionals.
It aims to enhance digital services across the customer journey.

Qantas Adelaide University

Strategic Implications

This investment may indicate Qantas’ commitment to improving customer experiences through digital innovation. The partnership with Adelaide University suggests a focus on developing local talent and creating graduate recruitment pathways. The center’s presence in Adelaide could strengthen Qantas’ position in the Australian market.