Norse Atlantic Airways has appointed Eivind Roald as its new President and Chief Executive Officer, replacing founder Bjørn Tore Larsen. Roald brings extensive experience from senior roles at Accenture, Hewlett-Packard, and Scandinavian Airlines, where he led a successful turnaround between 2012-2017. His appointment signals the Norwegian carrier’s strategic pivot toward profitability through route optimization, improved load factors, and ACMI partnerships—particularly its B787 leasing arrangement with IndiGo. The leadership transition comes as Norse Atlantic Airways emerges from years of losses into a more focused operational model.