Air Transat's Shift Towards a More Classical Network Carrier
Air Transat, once a leisure-focused airline, has undergone a significant transformation under the leadership of COO Marc-Philippe Lumpé. The airline has expanded its route network, introduced a premium economy product, and strengthened its fleet strategy. Air Transat has also formed a strategic partnership with Porter Airlines, which has been successful commercially and culturally. The airline plans to continue growing in its existing markets and exploring new ones, including Asia.