Key Takeaways

  • Air Transat has reoriented its business model to focus on a classical network carrier.
  • The airline now serves numerous destinations in Europe, Latin America, and the Caribbean.
  • Premium economy product is considered one of the best in the industry at a competitive price.

Strategic Implications

This transformation may indicate Air Transat’s confidence in sustained demand for European travel. The focus on premium economy suggests a commitment to passenger experience. The airline’s expansion into new markets could strengthen its position against competitors.