Key Takeaways
- Piper Aircraft announces eight new brand ambassadors.
- Ambassadors are students at select Piper Flight School Alliance programs.
- They will showcase aviation and lifestyle content on social media.
Piper Aircraft has selected eight new brand ambassadors for its ambassador program, which supports students at select Flight School Alliance programs. These students will share their experiences and interests with social media followers, Breaking Defense reports. The initiative may signal a shift in Piper’s marketing strategy towards engaging with the next generation of pilots.