Key Takeaways

  • The DassaultAir3D app allows users to view aircraft in 3D.
  • Users can sit in the pilot’s seat of a Rafale using augmented reality.
  • Available for iPhone, iPad, and Android smartphones and tablets.

Strategic Implications

This augmented reality app may indicate Dassault Aviation’s focus on innovative technologies to enhance customer experience. The availability on multiple platforms suggests a desire to reach a broader audience. However, the long-term impact of this initiative on sales or market share remains unclear.