Key Takeaways

  • Dassault Aviation offers a series of five short videos.
  • The company shares key moments in its history.
  • Founder Marcel Dassault’s inventions are highlighted.
  • Behind-the-scenes look at the genesis of Dassault Aviation

Strategic Implications

This nostalgic campaign may indicate a focus on preserving the company’s heritage. The emphasis on founder Marcel Dassault’s contributions suggests a commitment to honoring its roots. The use of ‘Flash-back’ as a marketing tool could signal a desire to engage with customers and employees on an emotional level.