Key Takeaways

  • The Goodwood Festival of Speed is a motorsports event held every June.
  • Pilatus will display aircraft at the festival.
  • 180,000 international visitors attend annually.
  • The festival attracts car enthusiasts from Europe and worldwide.

Strategic Implications

This participation may indicate Pilatus’ focus on showcasing its products in unique settings. The display of aircraft alongside cars suggests a blending of aviation and automotive interests. Pilatus may benefit from increased brand visibility among car enthusiasts.