Key Takeaways

  • Samuel Kummrow, Team Leader New Technologies & Testing at Pilatus, built his own bike brand.
  • He spent two years practicing welding and building frames.
  • His first frame was a hardtail with front suspension
  • He took part in the Swiss Enduro Series and came fourth

Strategic Implications

This endeavor may indicate Sam’s desire for creative expression outside of his work at Pilatus. The focus on sustainable bike production suggests a commitment to environmentally friendly practices, which could be seen as a positive trait for the company.