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Arkia Introduces Business Class to Europe

March 26, 2023

2 min read

Key Takeaways

Arkia launches business class on European routes.
First route is to Paris with prices from $849.
Business class features spacious seating and VIP service.
Additional A320 aircraft to be converted for expanded service.

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Strategic Implications

This move may signal a shift in passenger demand for premium services on short-haul flights. Arkia's expansion of business class to European routes could indicate a growing trend towards upgraded flight experiences, which may benefit other carriers offering similar services.

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What Happened

Israeli Carrier Expands Premium Service To Short Haul Routes

Arkia has introduced business class on its flights to Europe, starting with the Paris route, offering spacious seating, VIP service, and lounge access. The move comes in response to changing consumption habits among Israeli passengers, who are willing to invest in comfort and upgraded services even on short-haul flights. According to Arkia’s CEO, Oz Berlovitz, strong demand for premium products led to the expansion. The airline plans to convert an additional A320 aircraft for expanded service to other European destinations. Ticket prices start at $849, making it one of the more accessible premium classes in the market, as reported by The Jerusalem Post.

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