Key Takeaways

  • Pilatus compares its PC-24 to the iconic James Bond car, the Aston Martin DB5.
  • The DB5 was made in 1965 and has a limited production run of 886 models.
  • Steffen Appel owns a DB5 and credits it with opening his eyes to the world of English automobiles.

Strategic Implications

This comparison may suggest Pilatus’ focus on luxury aviation, while also highlighting the brand’s attention to detail and commitment to quality. The DB5’s value has increased since Steffen Appel purchased it, indicating a potential market for high-end aircraft with unique features.