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Pilatus Launches PC-24 Video Tour Series for Prospective Customers

July 29, 2021

3 min read

Key Takeaways

Pilatus launches video series for PC-24
Test pilot Matthew 'Fish' Hartkop guides tour
Video series to be published on Pilatus YouTube channel
Three-part tour covers aircraft design, cockpit, and passenger cabin

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Strategic Implications

This initiative may indicate Pilatus' efforts to engage with potential customers and showcase the PC-24's unique features in a more immersive way. The use of social media technology to reach a wider audience suggests a focus on digital marketing and customer experience. The video series may also help to build brand awareness and generate interest in the PC-24 among business aviation enthusiasts.

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What Happened

Pilatus Brings Super Versatile Jet to Life with Expert-Guided Tour

Pilatus has launched a video series for its PC-24 aircraft, featuring expert-guided tours of the Super Versatile Jet. The three-part tour, published on the Pilatus YouTube channel, provides a detailed look at the aircraft’s design, cockpit, and passenger cabin. The initiative aims to bring the PC-24 to life for prospective customers and enthusiasts, who can watch the videos and subscribe to receive notifications for future segments. The videos are hosted by company experts, including test pilot Matthew ‘Fish’ Hartkop and Project Manager Marta Esquer Cerezo. The Pilatus YouTube Channel contains many more videos about the aircraft, and interested viewers can contact an Authorised Pilatus Sales Center to arrange a personal showing in the near future. The videos were first reported by Pilatus.

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