Key Takeaways

  • Pilatus launches video series on YouTube
  • PC-24 tour hosted by company experts
  • Three-part tour covers aircraft features, cockpit, and cabin

Strategic Implications

This initiative may suggest Pilatus’ focus on digital marketing and social media engagement. The use of video technology could enhance the customer experience and showcase the PC-24’s unique qualities. However, the effectiveness of this strategy is uncertain without direct feedback from customers.