Key Takeaways

  • The Pilatus PC-12 NG Demonstrator features a unique paper cut design.
  • Esther Gerber’s design reflects the core values of Swiss craftsmanship and perfection.
  • The aircraft was presented to the public for the first time at EBACE in Geneva.

Strategic Implications

This design may indicate Pilatus’ focus on showcasing its heritage and attention to detail. The use of traditional Swiss art forms could also appeal to customers looking for a unique product.