Key Takeaways

  • Abra Group plans to fit 100 aircraft with SES multi-orbit inflight connectivity.
  • New ESA antenna provides reliable broadband connectivity.
  • System already operational on 10 Avianca Airbus A320 aircraft.
  • Enrique Villasenor expects passengers to enjoy fast and dependable internet access at home or anywhere they fly.
Abra Group SES

Strategic Implications

This investment may indicate Abra Group’s focus on providing competitive in-flight services, potentially differentiating itself from LATAM Airlines. The deployment of SES’ multi-orbit connectivity system suggests a commitment to enhancing passenger experience, which could benefit both Avianca and GOL. However, the extent to which this will impact market share remains uncertain.