Customer Experience

AeroTime columnist Ann Cederhall argues that group bookings are a ripe area for improvement in the travel industry. She suggests that airlines can modernize their processes to automate quoting, inventory management, and digital contract management.

American Airlines formally marked 100 years of flight with a series of customer-facing updates, including aircraft liveries, onboard products, digital platforms, and historical storytelling. As part of AeroTime, CEO Robert Isom emphasized the airline's history of adaptation and innovation, highlighting its staying power through various challenges.